The X.Collective is a group of enthusiastic and passionate young people between the ages of 14 and 18 who work alongside the ed.X , a Las Vegas education non-profit powered by Teach for America. As part of ed.X, I was tasked with designing the branding for the X.Collective.
Role: graphic designer
Skills: Logo and branding
Tools: Adobe Illustrator (Ai)
Both "ed.X" and "X.Collective used the 'X' to represent "Xtraordinary" and a period to separate the 'X.'
While the same 'X' could have been used and arranged similarly for the X.Collective logo, it was decided against it to create something more "youthful" and fun.
Changes: Gradient with more bright colors and a more rounded 'X.'
BRANDING
BRAND IN USE
