A mental health campaign. 
Class: Typography III
Role: Brand Identity
Duration: One Month
Tools: Illustrator and Photoshop, 

Inspiration & Focus
During the pandemic, mental health became a prominent issue. With social distancing and people staying at home, I wanted to create a fun and playful mental health campaign. 
Branding
LOGO
The logo is a representation of a heart for self-love. It also represents two hands holding each other indicating support. 
Colors
The colors for the brand represent compassion and self-love, optimism, safety, and trust. 
Visual Elements
The visual elements for the brand are inspired by play and childhood games. These elements include dominoes, shapes, and Lego-inspired people. 
POSTERS
A poster series inspired by legos
A poster series inspired by the logo of the brand.
social media
Social media posts using brand elements. 

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