A mental health campaign.
Class: Typography III
Role: Brand Identity
Duration: One Month
Tools: Illustrator and Photoshop,
Inspiration & Focus
During the pandemic, mental health became a prominent issue. With social distancing and people staying at home, I wanted to create a fun and playful mental health campaign.
The logo is a representation of a heart for self-love. It also represents two hands holding each other indicating support.
The colors for the brand represent compassion and self-love, optimism, safety, and trust.
The visual elements for the brand are inspired by play and childhood games. These elements include dominoes, shapes, and Lego-inspired people.
A poster series inspired by legos
A poster series inspired by the logo of the brand.
Social media posts using brand elements.